The importance of developing device personas

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December 16, 2020 4:14:38 PM PST December 16, 2020 4:14:38 PM PSTth, December 16, 2020 4:14:38 PM PST

The term ‘modern workplace’ can mean many things. From something as literal as a smart office-space with intelligent technology to enhance working conditions for staff, to something much more figurative like a way of approaching work itself. Both meanings are correct, and how you view the term will ultimately be dictated by your style of work, business, and industry. 

For the team at Landmark Computers, we believe the modern workplace has become an all-encompassing approach to work with technology the driving force behind this workplace revolution. 2020 has shown us the power of technology, and the role it can play in maintaining business continuity as well as opening new doors for business growth and innovation.

More people are working flexibly than ever before, which would not be possible without the technologies that we now have at our disposal. In saying that, as beneficial and impactful as technology has been in shaping the current state of the modern workplace, it’s not enough to simply buy the technology and hope it sticks.


It must be the right technology.

And when it comes to your employees, the right technology for each user is going to be different depending on a range of different characteristics. Role, work style, mobility requirements, seniority and more all have an impact on what should be classified as the right technology for an employee.


So, the question then becomes, “well how do we better identify and categorise these characteristics for our employees?”

First things first, you take a deep dive into your workforce and identify a range of device personas. With a defined set of device personas you’re equipped with the right information to select the best technology for optimal productivity.


The first step is to ask yourself a range of questions that help you assess your employees work styles and requirements. And this can be as in depth or high-level as you like, it really depends on your business and what you want to achieve.


For example, consider asking yourself questions like the following: 

  • What kind of environment will the user be working in/from?  
  • What level of seniority is the user? 
  • What level of compute and graphic requirements does the user require? 
  • What level of mobility does the user need?  
  • What level of budget are you operating on for user devices? 
  • Are there specific security or regulatory requirements that the user or your organisation need to meet? 
  • What are the core applications and systems that the user will be using?  

Through analysing these questions with respect to the different types of users you have in your organisation you can develop a database of information that can then be assessed to identify several device personas.

Again, these personas will differ from business to business, and even from department to department. Typically speaking, you’ll probably find yourself categorising personas into things like frontline workers, back-office workers, on-the-go executives, and power users.

With these personas, you’re then positioned to onboard new staff in a more efficient and purposeful manner, as well as empowering your existing staff to not only work more productively but you’ll also find they’ll have higher levels of job satisfaction, and better user experiences.  

Which is everything in the modern workplace.  

At Landmark Computers, we are strongly recognised as one of Australia’s best-in-class IT procurement specialists, providing the right tools for the right jobs. And we’re proud to announce that we now offer managed services in addition to our procurement capabilities. 

If you’re struggling to distinguish different device personas in your business, need help doing the necessary analysis, or want some advice on identifying the right technology for your users, please don’t hesitate to get in touch with Melbourne’s most trusted IT store since 1994.